Marketing

Behind the Scenes of a Podcast Rebrand with Lisa Zawrotny | Listeners to Leads

Behind the Scenes of a Podcast Rebrand with Lisa Zawrotny

When you start a podcast, you create your brand based on where you are at the moment, but as you grow, it is important that your brand remains authentic to you and is able to grow with you. This week, episode 70 of Listeners to Leads is about the behind-the-scenes of a podcast rebrand.  In …

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Creating a Podcast Community with Cristin Downs of The Notable Woman

Creating a Podcast Community with Cristin Downs

The great thing about online communities is that when people see something they like or something that resonates with them, they want to engage further or discuss a topic, which is why podcast communities have such an appeal and have done so well. This week, episode 69 of Listeners to Leads is about creating a …

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Podcasting and PR for Authors with Dana Kaye

Readers are risk-averse. They want to know when they purchase a book if it is something they are interested in and is worth their time and money. Now more than ever, readers are using recommendations from social media and podcasts to make their book-buying decisions. This week, episode 68 of Listeners to Leads is about …

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Double your Downloads by Podcast Guesting with Barb Nangle

Double your Downloads by Podcast Guesting with Barb Nangle

There ends up being this alignment that comes when you connect with people very authentically and guesting on podcasts is a fantastic way to make these connections while appealing to similar audiences to your own. This week, episode 66 of Listeners to Leads is about doubling your downloads by podcast guesting! In this episode of …

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Using Podcast Listening Statistics to Make Better Decisions

Using Podcast Listening Statistics to Make Better Decisions

When looking at your podcast listening statistics, you’re going to want to look at the stats that are relevant to the places your audience actually listens. Stats from apps with low downloads are going to do nothing but give you false information on how your podcast is really doing. This week, episode 63 of Listeners …

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Using Email Marketing to Grow your Podcast

Email marketing is severely under-utilized by podcasters for promoting their show. However, by utilizing emails for listeners, you’re cultivating an audience that’s already interested in what you have to say. This week, episode 30 of Listeners to Leads is about Using Email Marketing to Grow your Podcast!  In this episode of Listeners to Leads, I’m …

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Using your Podcast to Build Connection and Sell Authentically with Vince Warnock

Vince Warnock is a Podcast host, author and marketing coach, but his expertise goes far beyond anything that could be written down on paper. Vince utilizes his past experience being one of the top marketing professionals at Adobe to create an authentic and genuine podcast presence, which builds stronger connections with his listeners and guests, …

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The Power of Difficult Podcast Conversations with Helen King

Helen King knows quite a bit about difficult conversations; from being diagnosed with cancer, to her podcast The C Word Radio, to ADHD as a podcast manager, she has had much experience with discussing hard topics and even how to manage her ADHD as a podcaster. This week, episode 27 of Listeners to Leads is …

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Landing Coaching Clients from your Podcast with Valerie Friedlander

Most of the time when we start our podcast for the first time, there can be a lot of self-doubt. A lot of “Am I really qualified to talk about this?” and some perfectionism. The same thing happens when we start a business. These mindset barriers can hold us back from enjoying the process or …

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